
Director
Senior Architect
Craig has over 25 years’ experience in the building industry, with the past decade in senior leadership at BSM Group Architects. He specialises in design, construction documentation, procurement, and contract administration across commercial, education, and community projects. His strengths include managing complex projects from master planning through to completion. Outside of work, Craig enjoys international travel, coaching, and a wide range of sports.

CEO
Director
Senior Architect
Nigel has been part of BSM Group Architects for over 20 years and is responsible for the overall wellbeing and direction of the practice, including goal and strategy setting, people and culture, and day-to-day operations. He brings a long-term, people-focused approach to leadership. Outside of work, he enjoys time with his family, working on their lifestyle property, and restoring his classic Corvette.

Director
Senior Architectural Designer
James has over 25 years of experience across residential, education, and commercial projects, specialising in construction documentation, consultant coordination, and contract administration. He regularly serves as principal client contact, guiding projects from concept through to completion. Outside of work, he enjoys time with his family and has a passion for reef keeping and coral aquaculture.

Director
Senior Architect
Gerald has over 25 years’ experience at BSM Group Architects, leading the design and management of the Whanganui office’s key projects. He is motivated by creating environments that function well and positively enhance people’s lives. His strengths include project leadership and design management. Gerald has served on the NZIA Council and on a local taskforce addressing earthquake-prone buildings. Outside of work, he enjoys squash, pickleball, and casual frontline shifts with St John Ambulance.



